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blue 1970 mercury cougar front grille shot

Lot Shots: This 1970 Mercury Represents the Tail End of the Cougar’s First Generation

Derived from its corporate cousin, the Ford Mustang, the Cougar debuted in 1967 and skewed more towards the performance luxury car segment—which was also heating up with cars like the […]
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Man working inside a vintage mustang fender

How to Replace Cracked Shock Towers in a Vintage Ford Mustang

Ford lovers are a fiercely loyal bunch with a lifelong commitment to the Blue Oval. They love Ford for its rich history, and yet at the same time condemn Ford […]
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1970 mercury cougar xr7 front quarter shot

One Fast & Fine Feline: The 1970 Mercury Cougar Eliminator Cobra Jet

Today, let’s talk about a real unicorn…err…unicougar. The “Eliminator” performance package was introduced for the Mercury Cougar in 1969 and only appeared for two years. All told, around 4,500 Cougar […]
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free wheeling fords sales brochure front page 1977 with vintage ford mustang 2 on cover

Ford Opens the Ford Heritage Vault, a Free Online Archive of 5,000+ Ford & Lincoln Brochures & Photos

Update, December 2023: Ford just released a ton of super-cool, rarely-seen vintage concept vehicle photos from its archives and they’re now available at the Ford Heritage Vault. Click here to […]
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front quarter shot of a black mercury cyclone spoiler 2 land speed record car

200 MPH & Street Legal: Check Out This 1969 Mercury Cyclone Spoiler II That’s a Regular at Bonneville

Update, September 2024: After years of work, Michael Callahan and his incredible Mercury hit 200 mph at the World of Speed at Bonneville—and incredible feat for a street legal, 50+ […]
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front passenger side quarter shot of a 1962 mercury comet pro touring car

All Of the Above: Rich and Kristen Carpino’s 1962 Mercury Comet

For many hotrodders, starting a family means putting the brakes on the project car. Parenting doesn’t leave you with a lot of spare time for wrenching or driving. But what […]
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close up of an engine vacuum dial gauge face

Ask Away! with Jeff Smith: What Does “Inches of Mercury” Mean & How Does It Measure Vacuum?

Can you give me a short explanation of what inches of mercury is and how it is measures manifold vacuum? I just don’t understand it. Thanks! J.J. This can sometimes […]
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vintage photo of Lincoln mercury division ford mustang design concept vehicle, front quarter fastback

Check Out These Amazing Lincoln Mercury Mustang Styling Concept Photos from 1962

The Ford Mustang enjoyed its 57th birthday this past week, commemorating its debut at the World’s Fair in Flushing Meadows, New York on April 17th, 1964. And to celebrate the […]
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Small Block Ford Engine on Dyno

Ask Away! with Jeff Smith: How Much Horsepower Does My Car Need for 12-Second ETs

  I would like your opinion on my ‘61 Comet 2-door wagon. It’s a car that will be used for local cruise nights and Friday night street-legal drags. My question […]
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1951 Mercury Lead Sled Hotrod sedan

Lot Shots Find of the Week: 1951 Mercury

A parking lot is a parking lot is a parking lot—unless it’s the Summit Racing parking lot. On any given day or time, the lot outside a Summit Racing store can […]
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